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what lies hidden until evoked, reinvented, or conjured

What defines the studio is that it is undefined; we are an open space for possibility, inspired by movement and driven by diversity. We take on projects that allow us to bring richness of thought, vision and humanity to our work, whether we are creating dynamic environments, beautiful objects or installations. It is a collaborative journey of discovery; we partner with diverse disciplines in a deep exploration of what matters and what can transform.


+tongtong is a multi-disciplinary design studio driven by a sense of possibility and a passion for developing spaces that nurture and inspire creativity.  Every project aims to transform the physical environment into a dynamic discovery that is both highly functional and rich with cultural meaning.  

+tongtong employs a collaborative process in the development and realization of their projects and champions their clients as integral partners along with artists, architects, cultural activators, business people, consultants, fabricators, builders and scientists. Through the understanding of business, art, design, technology, and culture, +tongtong believes that innovation is possible for every project. In the design process +tongtong is always a project’s first user.

Under the leadership of founding principal John Tong, +tongtong is fuelled by the fervor for discovery, a love of visual art and culture and a desire to realize unexpected and captivating spaces. Beginning with a project’s vision and functional requirements, +tongtong investigates and builds immersive experiences addressing all facets of design, including architecture, interiors, furnishings, lighting, art, accessories, branding, music, and fashion. The resulting projects have been known not just for their unique, fresh, and timeless designs but also for their ability to express the essence of their client’s values while contributing to entrepreneurial and business success.  

John Tong studied art and design at Montreal’s Concordia University and completed his architecture degree at the University of Toronto, School of Architecture. Immediately after graduating in 1993, Tong co-founded the design firm 3rd Uncle Design Inc. and was a lead designer from 1993 to 2012. Tong then founded +tongtong in 2012 with the desire to incorporate a more collaborative process with an interest in exploring an even wider range of project types. Past projects and clients include the Drake Hotel, W Hotel Hoboken, The Art Gallery of Ontario’s Hands-On Centre, Café Belong, the Plant Nursery at the Evergreen Brick Works, MTV Canada, Palmer Jarvis DDB, Estée Lauder - MAC Cosmetics, Party NYC, Ray Civello Salon and Spa, Lululemon, Lileo at the Distillery and exhibits for the Bata Shoe Museum, Dove, IKEA, Audi Canada and the Interior Design Show. John’s work has been recognized around the world and has received numerous design awards. His work has been exhibited at the Venice Architecture Biennale, CAA in Montreal, MOMA in New York, the Design Exchange and The Interior Design Show in Toronto, and has been profiled in international publications and books. He is currently on the advisory board for the Institute without Boundaries and sits on the Board of Directors for the Toronto Theatre Centre.